The book is a collection of ideas to suggest to the reader to think ‘out of the box’.
Like Peters ‘In search of excellence, there are a lot of quotations and examples of the existing people and organizations.
The presentation style is such that you can look at one or two ideas on a page.
The hand drawn diagrams reminds me of De Bono’s books. The book failed to impress me mainly
because I could not find any new ideas or inherent original insights developed by the author that one could benefit from.
Some of the messages presented are similar to:
Fight commoditization (hardly new)
Find new ways of doing things (ok)
Women are a new force in the economy (everyone knows that)
Lots of Quotations…
… on and on…
Recommendation meter